Are words doomed? Are videos going to kill text blogging?
Let us do a small test – Take a deep breath, calm yourselves and read the below content once or twice.
When someone sees the same people every day, as had happened with him at the seminary, they wind up becoming a part of that person’s life. And then they want the person to change. If someone isn’t what others want them to be, the others become angry. Everyone seems to have a clear idea of how other people should lead their lives, but none about his or her own. – from The Alchemist by Paulo Coelho.
What did you think while reading the above paragraph? Did you think it as an advice? A life lesson? Did you think of any person with whom you could relate it to? Probably a friend or a loved one? Did you relate it to someone whom you miss today?
Okay. Now along with that little reading experience, here is a 10 second video for you to watch. (Watch it preferably with the audio)
This is just a simple comparison. When you read something, your mind starts to imagine things. A little more than what you actually read. It puts more features around the scene and visualizes it the way it wants to. But it is not the same when you watch a video. When you look at a video, it already has all the elements put in place. You watch it and enjoy. Nothing more than that. But there are different forms of reading. Let us not confuse this comparison with reading an informative content. Reading articles that only provide you facts and information is not going to work your mind to that extent like reading a novel or short story does. The latter takes you to a different dimension. We must admit to the fact that most of us today prefer watching videos more than reading. When we receive those huge articles as Whatsapp forward message, we scroll and skip it. But if that is a video message, we download it immediately.
Today, digital media is sitting in everyone’s pocket. There are hundreds of YouTube channels growing everyday. Around 7 to 8 years back when the so called 2G technology was making waves among people, when we were dealing with just kilobytes of data, when we paid only for few MBs of data for an entire month, Vlogs weren’t popular. We relied on getting only text content online to serve our needs. I still remember the times when I would click on a link and go drink a glass of water and come back to see that the page still loading. Today we don’t care about the data consumed because we are dealing with GBs of it every single day. As the number preceding the ‘G’ increased from 2G to 4G, everything became faster. Today we are able to stream video even without having a buffering delay.
A same message communicated via text and video reaches the audience in two different ways. It also depends on the individual who receives it. Some are attracted towards the beauty of words. For some, video feels more lively. I wouldn’t say “Video” has completely taken over “Text” but its growth in the recent times has surely made an impact. People who have tasted the essence of reading are not going to fall for this rising video trend. Because they know watching videos will never give them the same feeling that they get out of reading something. But people who are not exposed to the world of reading are going to be a victim.
Do you agree?